Why “I Don’t Have Time” is Nothing But An Excuse


How many times have you heard the phrase: “I just don’t have enough time?” I hear it all the time! It’s a term that is used when life gets busy. Mostly it’s a phrase that is used when we don’t want to feel guilty about missing something:

  • If we don’t have enough time to prepare healthy meals, because it’s easier to order take-out of an unhealthy meal or use the nearest drive thru window.
  • If we don’t have enough time for exercise, because we’re willing to accept being out of breath after climbing a flight of stairs.
  • If we don’t have enough personal time for chores, because we can justify dirty laundry or a dirty house/apartment.
  • If we don’t have time to make new connections, because we’d rather complain about not getting new business or not making new friends.

Read on to learn how to erase “I don’t have time” from your vocabulary!


It’s simply not a priority for me…

When asked, the average over-weight, out-of-shape person will say they are so busy that they don’t have time for anything else.


The rest of this article might sting a bit, but I am going to challenge you right here and now… Ready? You are no longer going to use the phrase: “I don’t have time.” Instead, I challenge you to substitute the phrase: “It’s simply not a priority for me.”

This is something I gleaned from a Wall-Street Journal article. My clients and I have found this has made a huge difference in our mind-set. Let me give a quick example how quickly you can shift your perspective when looking at life’s challenges this way:

  • I’d love to eat healthier, but I don’t have time to cook” becomes “eating healthy simply isn’t a priority for me.
  • I’d love to exercise, I just don’t have the time” becomes “exercising simply isn’t a priority for me.”
  • I don’t have time to take a vacation” becomes “a vacation simply isn’t a priority for me.“

Suddenly, the excuse of not enough time becomes an incredibly weak argument, doesn’t it?

The Real Truth

What’s going on inside your head right now—assuming you’re still here and haven’t left in disgust—after reading my provocative challenge? What justifications are running through your mind? What arguments are you making for me, right now? Is it something like: “Coach, these things really are a priority, but there just isn’t enough hours in the day.”

J.D. Roth, from the Get Rich Slowly website, writes: “It’s not what we say is a priority, but what we actually DO that’s a priority.”

He goes on to write: “I used to say, ‘oh I LOVE reading, I just don’t have time for it.’ In reality, I was just putting everything else before reading: watching TV, staying up late surfing the Internet, you name it. Once I realized how I was prioritizing my life, I started analyzing where my precious time was going.”

It all comes down to how you choose to spend your time and define your priorities. I spent all of 2013 saying that I wanted to revamp my business, but I never seemed to find the time. The reality is that it wasn’t because I didn’t have enough time, it was because I never made working on my business a priority! After lying to myself for a year, in 2014 I started taking action and things have really started to turn around—including my own personal nutrition and exercise programs.

What are your priorities?

Every one of us has 168 hours (24-hours times 7-days) in each week. Time is our most precious resource. Your priorities, whether you say so or not, are where you choose to spend those hours. Make the most of them! You can not get them back once they are gone. You will be amazed—I know I was—how much time you can find when you cut back on the things that aren’t important to make room for the things that are.

Do you have an appointment calendar? Do you keep a food and exercise journal? Do you get enough sleep? Do you meditate? Do you eat clean and healthy? Do you find time for stretching and movement throughout your day? Just where do you spend your time every day?

Keeping and putting everything into your appointment calendar and/or a journal—like personal time for reading, sleeping, eating, exercising, or meditating—can be eye-opening. Try tracking your time over the next few days in 30-minute blocks. How much time do you spend on the computer, watching TV, etc.? I bet you’ll be surprised.

  • Suddenly… you find plenty of space for productivity!
  • Suddenly… the 10 hours of TV the average person watches each week becomes less important.
  • Suddenly… the late nights the average person spends on the Internet, Facebook, Instagram, etc. becomes glaringly apparent.
  • Suddenly… the unproductive hours spent sitting at your desk, “working” without actually WORKING become clear.

I’m not saying what you do isn’t important to you or that you are not as productive as you think… What I am saying is it’s not what you SAY that’s important to you, it’s what you DO that’s important to you. For instance: I know that with some simple planning, you can prepare a week’s worth of meals in the same amount of time it takes you create just one. I have plenty of great exercise program that can be completed in 10 to 20 minutes, that are efficient and effective. This is why I refuse to accept ANYBODY telling me that they don’t have time in their busy schedules to fit in the Bodies That Work System for Optimum Performance.

Once again: I challenge you—starting right now—to stop using the phrase, “I don’t have time” from your vocabulary. Substitute the phrase, “it’s simply not a priority for me.” Then I want YOU to decide what you actually want your priorities to be.

Let me know how this works for you. Start with just ONE thing you’ve been saying is a priority, but hasn’t really been. Then what ONE step you’re going to take RIGHT NOW to make that thing a real priority?

When you’re ready to put the Bodies That Work System for Optimum Performance into your lifestyle. Contact me through my website at: http://www.coachingwithcory.com.

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